Foals - Cassius video analysis

Foals - Cassius

This clip I have selected is the first fifteen seconds of the music video. I have selected this part of the video as it shows disjuncture with vague links to illustration. I think this because the name of the song is "Cassius" and when  I researched the name, I found that Cassius was a Roman senator and was the leading person of Julius Caesar's murder - this could be the explanation of the hanging hearts throughout the video. The band members are revealed as soon as the video starts and are introduced through on-beat editing through a series of long shots and mid shots and some close ups. The lead singer dances correctly with the rhythm and tempo of the music and the use of quick paced editing reveals the mise en scene of mainly black, white, red and green colours. The most dominant colour is white, which creates a very simple mise en scene. Although this clip is packed full of colours and action, the band do not at any point play their instruments - this is nor abiding or contrasting conventions as music videos often contain no instruments being played by the artists.

This second clip I have selected shows the chorus. This part of the music video follows quite a few conventions such as: expressionless artists - this is often used and all five band members at no point smile or make an expression; the main vocalist is in the middle and at the front - this makes him the main point of focus, this is what record companies usually insist upon as it is the face of their band. Placing the main vocalist in the middle makes him the main point of focus throughout the video and he is in the majority of the shots. There are no females in this video and no systems of looking - it is kept very simple and quite unique to most other music videos. The majority of the shots in this clip are mid-shots of the whole band and close ups of the hearts on strings. However, this clip includes all band members thrusting their hands at the camera when they say "weakness in my heart" - this also explains the hearts hanging from strings. As the chorus is about "weakness" of the heart, one of the band members is destroying flowers by hitting them on the ground - as flowers are a sign of love, it could represent heartbreak due to the weakness of the heart (this is illustrating the lyrics).

This clip shows the chorus of the song. During this clip i have selected, it may be worthwhile noticing that only the lead singer appears - often the record companies use the main vocalist as a focus point, but not usually for such long lengths of time. Lip syncing is used in this part of the video which is a convention that is nearly always used. The fast tempo of the music and playful mood the song brings is showed through the dancing and energetic moves the main vocalist uses. Black, white, green and red are still the main colours being used for mise en scene and the continuity of these colours is showed throughout the video - this is worthwhile noticing and using in our own music video as it gives the impression of a professional approach. Only mid-shots and long shots of the artist are used during this clip. Close ups are used, but only of the hearts - this contrasts conventions of music videos as there are usually many close ups of the artists singing/lip syncing as they are the main point of focus and close ups emphasise this.

This clip uses lots of on-beat editing to emphasise the rhythm and tempo of the song. This music video uses lots of artificial lighting to help create a bright background which helps to give the video its simplicity. The bright lights and all of the hearts hanging from strings contrast each other as they each represent life and death. The heart strings are cut during this part of the song, which could be interpreted as the "weakness" of the heart as it is easily cut loose. The mise en scene maintains its continuity and again, most of the focus remains on the lead singer - this is done by making him dance by himself whilst all of the band are on screen and also by making most of the shots focused on him. Once the hearts are cut free from their strings, they hit the floor with the tempo of the music and the guitar being played seems to be of a happy atmosphere, which is strange as dead animal's hearts are not a thing to be happy about. This originality is what helps to make this video fit into the indie/alternative genre. I think that this would be helpful for us to use and indie is short for individual, so we need to make our video unique and interesting but not so outrageously different that it doesn't fulfill conventions of a music video.

This part of the music video runs a flashback of all the events which have occurred in this video and puts them into a rewind special effect. This is not something you see very often in music videos, but there is often repeated scenes, such as a repeated mise en scene for the chorus or a similar use of shots. The flashback fits the beat of the music. It is a convention that most of the events which happen in the video are placed on-beat with the tempo and rhythm of the music - this helps it flow better and makes it more pleasing to watch for the audience.

There are no other systems of looking in this video besides from the camera and there is no voyeurism.

The shots are dominantly mid-shots of the band members or long shots with very few close ups of the band members at all. This is quite rare and contrasts conventions as close ups are usually the most used shot in music videos. When we create our music video, I will make sure we centre our main vocalist and use many close ups of him/her to ensure we abide by music video conventions.

Kasabian - Vlad The Impaler video analysis

Kasabian - Vlad The Impaler

Before I analyse this video, I'd just like to point out that this music video is not really the genre we are looking at, it is more rock than indie/alternative, however, I thought I would benefit from analysing it as it still follows conventions of music videos and the research to develop our project further.

This clip I have selected is the first fourteen seconds of the music video. I have selected this video as it is really quite different to any other music video I have ever seen, yet it still manages to follow conventions of the music video by illustrating the lyrics. The first clip I have chosen is an introduction to the video which is in a similar style to that of a silent film as it tells you the producer and the production companies and then introduces you to the main character with the name written across the screen - making it obvious who the main role will be. The words "Vlad The Impaler" are written across the screen in white writing at first which then become red, this is significant as red is often used to represent danger. It is also worth realising that the members of Kasabian do not appear in this film at any time and this is a contrast to the conventions of music videos as band members are usually the main part of their videos. The clip uses on-beat editing with a long shot of Noel Fielding's feet hitting the ground at the same tempo as the music. The mise en scene of this clip is mainly black and white with a dramatic sunset to make it slightly gothic, also as the video was filmed in the autumn/winter, the bare trees help this video to experiment with the gothic elements.

This second clip I have selected shows illustration and amplification within this music video as it shows Vlad The Impaler preparing to impale. We are mainly showed Vlad through a series of close ups and the use of darkness with just a candle to light up his actions helps to maintain the gothic atmosphere the music video had created. There is a shot used where there is selected focus on the tool which then focuses so we can see Vlad's face looking down the tool - this imagery gives a sense of foreboding within this narrative that is being created and intrigues the audience. The use of fast paced editing in this scene builds up tension as we see daggers being showed before a light and being thrust towards the camera each shot that we see engages the audience more. The use of black imagery is still being continued through this clip and the mise en scene could be perceived as the darkness of the mind as Vlad The Impaler was very dark and murderous.

This clip shows Vlad stalking two women playing tennis. He is revealed by a quick pan shot to follow the tennis ball being hit and we can see him in his black cape/cloak standing under the cover of a tree which then immediately cuts to a close up of his eyes watching them. This creates anxiety for the audience as they cannot be sure as to what is going to happen, they just know by the conventions of the gothic that it is going to be something bad. Throughout all of this there is no miming or lip syncing as the band do not appear at any point in this music video which contrasts against conventions of a music video and i'm not sure if I would use this in my video as I believe it is an important part of a music video to see who the band members are, even if they aren't performing. Black and white remain the key colours and the camera uses mostly natural lighting, which helps to maintain the gothic atmosphere. The tennis ball hits Vlad but he remains expressionless, which is not of normal behaviour and then we see the woman (who is in quite revealing shorts and is attractive, which is a common convention used in music videos) come to collect her tennis ball via a long shot which then cuts to show Vlad holding the ball at arms length with a tense body position and not moving, again displaying abnormal behaviour and intriguing the audience, this then cuts back to the woman asking for her ball but this time at a mid shot to show her movement and to show that in all the time she has been walking towards Vlad he has not moved and showing signs that he is about to pounce like an animal with prey. These camera shots prepare the audience for what is about to happen as they are all in very quick pace and then we see Vlad force his weapon at the camera as we take a point of view shot of the woman and then red appears on the screen which symbolises the murder of the woman. Again, red is the colour of danger and death.

This clip shows the crescendo of the song and the peak of madness in the video. This part of the song has horror movie qualities with a 'Damsel in distress' coming back to find her partner/friend has been murdered by Vlad the impaler. The special effect of Vlad's face turning red represents danger intriguing and engaging the audience as to what is going to happen at the crescendo. A slow motion shot of Vlad is used during the build up to the crescendo which heightens the audience's anxiety as to what is about to happen (throughout this shot, the red special effect is continued which also increases uncertainty as to what is about to happen). Also, we flashback to previous scenes within the music video and see the lady by the tennis court is on the floor - we assume she is dead/impaled. When the crescendo is reached, it is emphasised by quick-paced editing, handheld shots, varying shot angles, people running and people who are desperate to get away. Vlad's black cloak and outfit adds to the mise en scene and makes him appear quite gothic, which helps the video to be more horrifying. During the course of this video, there has been no lip syncing which goes against the conventions of a music video - i think we could use this in parts of our video, however, i do not believe it will be entirely successful if we use it throughout the whole of our video. During the peak of the song we choose, we could incorporate the convention of handheld shots and chaos as it is memorable and intriguing.

This part of the video uses special effects to create a graphic image of one of the victims being stabbed by Vlad the impaler and is showed to the audience in slow motion to achieve maximum impact. Special effects are often used in music videos and in most videos as it creates a sense of supernatural or makes the director able to achieve something that is not humanly possible - here this abides the convention of using special effects but does not abide the convention at the same time as such graphic images are not permitted on television as it requires an age restriction.

The main colours which are used in this video are black and red - this gives quite a satanic feel to the video and represents death quite clearly. Also, to abide the gothic/satanic feel of the video, nuns are poking fire at Vlad, which is how they used to punish what they believed was supernatural e.g. witches.

There are no systems of looking used in this video and no voyeurism is used.

On the whole, i'd say that this music video uses amplification continuously and effectively so that the video will be memorable to the audience - i think that amplification could be quite hard to achieve for our music video, but would definitely be worthwhile using.

Kasabian - Vlad The Impaler video analysis

Kasabian - Vlad The Impaler

Before I analyse this video, I'd just like to point out that this music video is not really the genre we are looking at, it is more rock than indie/alternative, however, I thought I would benefit from analysing it as it still follows conventions of music videos and the research to develop our project further.

This clip I have selected is the first fourteen seconds of the music video. I have selected this video as it is really quite different to any other music video I have ever seen, yet it still manages to follow conventions of the music video by illustrating the lyrics. The first clip I have chosen is an introduction to the video which is in a similar style to that of a silent film as it tells you the producer and the production companies and then introduces you to the main character with the name written across the screen - making it obvious who the main role will be. The words "Vlad The Impaler" are written across the screen in white writing at first which then become red, this is significant as red is often used to represent danger. It is also worth realising that the members of Kasabian do not appear in this film at any time and this is a contrast to the conventions of music videos as band members are usually the main part of their videos. The clip uses on-beat editing with a long shot of Noel Fielding's feet hitting the ground at the same tempo as the music. The mise en scene of this clip is mainly black and white with a dramatic sunset to make it slightly gothic, also as the video was filmed in the autumn/winter, the bare trees help this video to experiment with the gothic elements.

This second clip I have selected shows illustration and amplification within this music video as it shows Vlad The Impaler preparing to impale. We are mainly showed Vlad through a series of close ups and the use of darkness with just a candle to light up his actions helps to maintain the gothic atmosphere the music video had created. There is a shot used where there is selected focus on the tool which then focuses so we can see Vlad's face looking down the tool - this imagery gives a sense of foreboding within this narrative that is being created and intrigues the audience. The use of fast paced editing in this scene builds up tension as we see daggers being showed before a light and being thrust towards the camera each shot that we see engages the audience more. The use of black imagery is still being continued through this clip and the mise en scene could be perceived as the darkness of the mind as Vlad The Impaler was very dark and murderous.

This clip shows Vlad stalking two women playing tennis. He is revealed by a quick pan shot to follow the tennis ball being hit and we can see him in his black cape/cloak standing under the cover of a tree which then immediately cuts to a close up of his eyes watching them. This creates anxiety for the audience as they cannot be sure as to what is going to happen, they just know by the conventions of the gothic that it is going to be something bad. Throughout all of this there is no miming or lip syncing as the band do not appear at any point in this music video which contrasts against conventions of a music video and i'm not sure if I would use this in my video as I believe it is an important part of a music video to see who the band members are, even if they aren't performing. Black and white remain the key colours and the camera uses mostly natural lighting, which helps to maintain the gothic atmosphere. The tennis ball hits Vlad but he remains expressionless, which is not of normal behaviour and then we see the woman (who is in quite revealing shorts and is attractive, which is a common convention used in music videos) come to collect her tennis ball via a long shot which then cuts to show Vlad holding the ball at arms length with a tense body position and not moving, again displaying abnormal behaviour and intriguing the audience, this then cuts back to the woman asking for her ball but this time at a mid shot to show her movement and to show that in all the time she has been walking towards Vlad he has not moved and showing signs that he is about to pounce like an animal with prey. These camera shots prepare the audience for what is about to happen as they are all in very quick pace and then we see Vlad force his weapon at the camera as we take a point of view shot of the woman and then red appears on the screen which symbolises the murder of the woman. Again, red is the colour of danger and death.

This clip shows the crescendo of the song and the peak of madness in the video. This part of the song has horror movie qualities with a 'Damsel in distress' coming back to find her partner/friend has been murdered by Vlad the impaler. The special effect of Vlad's face turning red represents danger intriguing and engaging the audience as to what is going to happen at the crescendo. A slow motion shot of Vlad is used during the build up to the crescendo which heightens the audience's anxiety as to what is about to happen (throughout this shot, the red special effect is continued which also increases uncertainty as to what is about to happen). Also, we flashback to previous scenes within the music video and see the lady by the tennis court is on the floor - we assume she is dead/impaled. When the crescendo is reached, it is emphasised by quick-paced editing, handheld shots, varying shot angles, people running and people who are desperate to get away. Vlad's black cloak and outfit adds to the mise en scene and makes him appear quite gothic, which helps the video to be more horrifying. During the course of this video, there has been no lip syncing which goes against the conventions of a music video - i think we could use this in parts of our video, however, i do not believe it will be entirely successful if we use it throughout the whole of our video. During the peak of the song we choose, we could incorporate the convention of handheld shots and chaos as it is memorable and intriguing.

This part of the video uses special effects to create a graphic image of one of the victims being stabbed by Vlad the impaler and is showed to the audience in slow motion to achieve maximum impact. Special effects are often used in music videos and in most videos as it creates a sense of supernatural or makes the director able to achieve something that is not humanly possible - here this abides the convention of using special effects but does not abide the convention at the same time as such graphic images are not permitted on television as it requires an age restriction.

The main colours which are used in this video are black and red - this gives quite a satanic feel to the video and represents death quite clearly. Also, to abide the gothic/satanic feel of the video, nuns are poking fire at Vlad, which is how they used to punish what they believed was supernatural e.g. witches.

There are no systems of looking used in this video and no voyeurism is used.

On the whole, i'd say that this music video uses amplification continuously and effectively so that the video will be memorable to the audience - i think that amplification could be quite hard to achieve for our music video, but would definitely be worthwhile using.

Kasabian - Vlad The Impaler video analysis

Kasabian - Vlad The Impaler

Before I analyse this video, I'd just like to point out that this music video is not really the genre we are looking at, it is more rock than indie/alternative, however, I thought I would benefit from analysing it as it still follows conventions of music videos and the research to develop our project further.

This clip I have selected is the first fourteen seconds of the music video. I have selected this video as it is really quite different to any other music video I have ever seen, yet it still manages to follow conventions of the music video by illustrating the lyrics. The first clip I have chosen is an introduction to the video which is in a similar style to that of a silent film as it tells you the producer and the production companies and then introduces you to the main character with the name written across the screen - making it obvious who the main role will be. The words "Vlad The Impaler" are written across the screen in white writing at first which then become red, this is significant as red is often used to represent danger. It is also worth realising that the members of Kasabian do not appear in this film at any time and this is a contrast to the conventions of music videos as band members are usually the main part of their videos. The clip uses on-beat editing with a long shot of Noel Fielding's feet hitting the ground at the same tempo as the music. The mise en scene of this clip is mainly black and white with a dramatic sunset to make it slightly gothic, also as the video was filmed in the autumn/winter, the bare trees help this video to experiment with the gothic elements.

This second clip I have selected shows illustration and amplification within this music video as it shows Vlad The Impaler preparing to impale. We are mainly showed Vlad through a series of close ups and the use of darkness with just a candle to light up his actions helps to maintain the gothic atmosphere the music video had created. There is a shot used where there is selected focus on the tool which then focuses so we can see Vlad's face looking down the tool - this imagery gives a sense of foreboding within this narrative that is being created and intrigues the audience. The use of fast paced editing in this scene builds up tension as we see daggers being showed before a light and being thrust towards the camera each shot that we see engages the audience more. The use of black imagery is still being continued through this clip and the mise en scene could be perceived as the darkness of the mind as Vlad The Impaler was very dark and murderous.

This clip shows Vlad stalking two women playing tennis. He is revealed by a quick pan shot to follow the tennis ball being hit and we can see him in his black cape/cloak standing under the cover of a tree which then immediately cuts to a close up of his eyes watching them. This creates anxiety for the audience as they cannot be sure as to what is going to happen, they just know by the conventions of the gothic that it is going to be something bad. Throughout all of this there is no miming or lip syncing as the band do not appear at any point in this music video which contrasts against conventions of a music video and i'm not sure if I would use this in my video as I believe it is an important part of a music video to see who the band members are, even if they aren't performing. Black and white remain the key colours and the camera uses mostly natural lighting, which helps to maintain the gothic atmosphere. The tennis ball hits Vlad but he remains expressionless, which is not of normal behaviour and then we see the woman (who is in quite revealing shorts and is attractive, which is a common convention used in music videos) come to collect her tennis ball via a long shot which then cuts to show Vlad holding the ball at arms length with a tense body position and not moving, again displaying abnormal behaviour and intriguing the audience, this then cuts back to the woman asking for her ball but this time at a mid shot to show her movement and to show that in all the time she has been walking towards Vlad he has not moved and showing signs that he is about to pounce like an animal with prey. These camera shots prepare the audience for what is about to happen as they are all in very quick pace and then we see Vlad force his weapon at the camera as we take a point of view shot of the woman and then red appears on the screen which symbolises the murder of the woman. Again, red is the colour of danger and death.

This clip shows the crescendo of the song and the peak of madness in the video. This part of the song has horror movie qualities with a 'Damsel in distress' coming back to find her partner/friend has been murdered by Vlad the impaler. The special effect of Vlad's face turning red represents danger intriguing and engaging the audience as to what is going to happen at the crescendo. A slow motion shot of Vlad is used during the build up to the crescendo which heightens the audience's anxiety as to what is about to happen (throughout this shot, the red special effect is continued which also increases uncertainty as to what is about to happen). Also, we flashback to previous scenes within the music video and see the lady by the tennis court is on the floor - we assume she is dead/impaled. When the crescendo is reached, it is emphasised by quick-paced editing, handheld shots, varying shot angles, people running and people who are desperate to get away. Vlad's black cloak and outfit adds to the mise en scene and makes him appear quite gothic, which helps the video to be more horrifying. During the course of this video, there has been no lip syncing which goes against the conventions of a music video - i think we could use this in parts of our video, however, i do not believe it will be entirely successful if we use it throughout the whole of our video. During the peak of the song we choose, we could incorporate the convention of handheld shots and chaos as it is memorable and intriguing.

This part of the video uses special effects to create a graphic image of one of the victims being stabbed by Vlad the impaler and is showed to the audience in slow motion to achieve maximum impact. Special effects are often used in music videos and in most videos as it creates a sense of supernatural or makes the director able to achieve something that is not humanly possible - here this abides the convention of using special effects but does not abide the convention at the same time as such graphic images are not permitted on television as it requires an age restriction.

The main colours which are used in this video are black and red - this gives quite a satanic feel to the video and represents death quite clearly. Also, to abide the gothic/satanic feel of the video, nuns are poking fire at Vlad, which is how they used to punish what they believed was supernatural e.g. witches.

There are no systems of looking used in this video and no voyeurism is used.

On the whole, i'd say that this music video uses amplification continuously and effectively so that the video will be memorable to the audience - i think that amplification could be quite hard to achieve for our music video, but would definitely be worthwhile using.

Tyler, The Creator - Yonkers video analysis

Tyler, The Creator - Yonkers

This clip I have selected is the first nineteen seconds of the music video. I have selected this part of the video as it shows a performance with vague illustration of the lyrics. The clip incorporates lip syncing throughout the whole music video with only two shots, both of very long length. This style is not often used in music videos. On-beat editing is used as the artist tells a story through his actions (Illustration). The actions Tyler uses are paced correctly with the rhythm and tempo of the music and the use of fading in and out of focus as well as the creation of a silhouette to reveal himself creates a sinister atmosphere with his blank facial expressions. The mise en scene is completely black and white - this creates simplicity and also plays on the sinister atmosphere Tyler has created. The action in this clip comes in bursts of sudden movement and represents Tyler's anger (as rap is a form of expressing yourself).

This second clip I have selected shows illustration within this music video as it shows Tyler rapping about "pussy niggas" and him holding a cockroach to demonstrate his fearlessness. Also, it is significant to notice that Tyler has "KILL" written on his left hand and that the cockroach crawls over this. The sinister atmosphere is ever increasing as Tyler is the only point of focus with a cockroach and this is quite an outrageous thing to do. The use of one, long, continuous shot is making it so we cannot change our point of focus and it is emphasising the importance of Tyler. The shot of Tyler slowly zooms in and he holds the cockroach up on his hand near his face so that the audience is able to see him looking through his eyebrows with a look of menace on his face. This close up is a convention of music videos as record companies like the main vocalist to be emphasised. This look of menace intrigues the audience as the video is very simplistic and we are given no other option to focus on, so this engages the audience and makes us wonder what is about to happen.

This clip shows the change between the verse and the chorus (although there is no words within the chorus, there is an instrumental which is repeated in the song, so it can be considered as a chorus). This transition between chorus and verse is each time a shocking feature in the video, this time it is the eating of the cockroach. Although eating cockroaches is not necessarily a convention of music videos, the repetition of shocking behaviour to introduce the chorus is as it signifies to the audience that the verse is about to change to the chorus. Obviously, the conventions of miming/lip syncing are still being followed and the use of a close up when Tyler eats the cockroach is another convention as it is a commonly used shot in music videos and I will definitely use this when I create my own video. Black and white are still the main colours being used and the continuity of these colours is helping to keep the sinister atmosphere and notify the audience that this song is not a light-hearted sing along but a serious message that Tyler wants to share - this is another convention sometimes used by artists, however they all have individual styles, so it is not used in all videos. Tyler remains expressionless at all times even after he has eaten the cockroach and this is quite shocking, but also a convention used in many music videos, so this could be useful to use in our video. Also, by using a silhouette of Tyler vomiting instead of just himself is probably a censorship of his video for it to remain suitable for most age groups, however, it is also very effective as the focus becomes blurred as he changes between silhouette and focused black and white (you could say that intertextuality is used as this is similar to Elvis Presley's 'A Little Less Conversation [JXL Remix], although i consider that unlikely).

This clip shows another transition between verse and chorus, so Tyler performs something unusual by removing his shirt and throwing it at the camera - the shirt being thrown over the camera is also used as a transition between the first and second shot (as there are only two shots in the whole video). The contrast of  Tyler's behaviour of being calm to then being outraged by B.o.B is quite shocking and intrigues the audience as to what Tyler's behaviour might lead him to. The camera zooms out very slowly over this clip to a point where you can barely realise, this helps the shot to change from a close up to a mid shot so we are able to see Tyler throw his shirt. The camera throughout this whole vfirst shot never actually moves, it is on a tripod and simply uses slow zooming in and out for effect at times of high impact - this could be used at some point in our music video if we wished to create tension or to perhaps emphasise an emotion.

This part of the video uses a nosebleed as a signifier that something has changed, this then develops into Tyler hanging himself. Such shocking events in a music video are not conventions of music videos, however, they could be considered conventions as they intrigue and engage the audience. The black and white camera shot throughout the video shows continuity and is used for great effect during times of varying focus and blurring. This second and last shot shows a hand held shot which shakes at the time of panic of the nosebleed, but is then returned to its tripod when it zooms out of an extreme close up and into a mid shot but this time of one his legs so we are unable to see the actual hanging of Tyler. Tyler's wide pupils may be a special effect, however, it is likely that they are contact lenses to increase the intensity of the sinister atmosphere Tyler has created.

There are no other systems of looking in this video besides from the obvious camera. There is no voyeurism as Tyler is the only person in the whole video.

Some of the features in this video could be used within our music video such as the black and white editing effect as this gives the music video an individual edge.

Two Door Cinema Club - What You Know video analysis

Two Door Cinema Club - What You know



This clip I have selected is the first fourteen seconds of the music video. I have selected this part of the video as it shows disjuncture as the band members are not showed until twelve seconds in and even then we are only showed their backs - this creates anticipation for the audience. The clip incorporates on-beat editing with one long length shot of a close up of the dancer's feet. The dance is paced correctly with the rhythm and tempo of the music and the use of a tilt and tracking to create a nine second shot is used to reveal the mise en scene of mainly white, yellow, blue and red colours. These primary colours are very simple and create quite a happy, playful atmosphere - this reflects the song well in my opinion. The action in this clip seems quite fast paced with the glitter on the drums being hit at the same beat as the music. However, the last two seconds of this clip I have chopped illustrates the performers so the audience knows that this video will be mainly disjuncture but with a vague narrative.




This second clip I have selected shows illustration within this music video as it shows all three band members performing together. The contrast of the band members with the rest of the mise en scene helps to make the audience use the performers as the main point of focus. The use of a jump cut from the band together to a close up of the main vocalist's face follows the convention of making the majority of the music video focused around the lead singer. Also, the lead singer is placed in the middle of the two other band members to ensure the focus is on him - this, again, is another convention of music videos. The close up of the lead singer's face emphasises that he is distracted by something off-screen, which engages the audience as they want to find out what is lying off camera. This close up is then cut to an over-the-shoulder shot of the female the lead singer is looking at. Again, this video is not showing you the face of the person straight away as it helps to create intrigue within the video. The woman is then revealed by a jump cut to a close up of her face - and is very attractive. At this point we realise the narrative of the music video will be based around this female and the lead singer, as this would follow conventions of lead singers winning over attractive females. The close up of the lady's face is quite a long length shot as it uses a slow zoom on the lady's face to emphasise that she is the focus point for the lead singer.




This clip shows the change between scenes which signifies the chorus. This is done by a transition through a dancer. In this part of the clip we see strong conventions coming through such as miming the playing of the guitar and lip syncing. Also, the lady of focus to the lead singer is now showed to be in a bath with her bare legs placed on the side of the bath which is quite sexually inviting and her playful nature of blowing bubbles also matches the fast tempo and playful mood the song brings. The red, blue, yellow and white are still the main colours being used and the continuity of these colours is showed as the dancer passes through the door in a new outfit, but still abiding this colour scheme. Also, the band remains expressionless - they never smile. This is quite abstract as it does not suit the beat or speed of the music.





This clip shows the lead singer by himself without his band mates. The contrast of Alex Trimble's suit and all of the other lady's bright coloured clothing helps to make him stand out whilst he lip syncs and the camera tracks to follow him. The fact that Alex is walking amoungst many attractive women and is not being taken notice of or is not taking notice of any of the women is quite peculiar, however, this does suit the lyrics, as he says "I wouldn't test you, I'm not the best you could have attained, why try anything?" The fact that the lyrics are saying he's not good enough for this woman makes the shot seem relevant as he is being ignored by all females.






This part of the video uses a black background with one of the dancers performing a cartwheel - this is then put into slow motion and special effects with the colours red, blue and yellow are used. This use of special effects fits in perfectly with the rhythm and temp of the music and as the tempo increases, more dancers performing cartwheels appear on screen. This special effect is not a convention but similar things are done in this genre of music video and i feel that it fits in well with the happy, joyful atmosphere this song creates.
There is no other systems of looking in this video besides form the camera and there is mild voyeurism as the main lady Alex follows is in the majority of the shots - also, the bath tub shot expresses this.

A2 Evaluation Questions

1) Pre production (story boarding, prop lists etc)
Our remake of the Busted video, "That's What I go to School For" is an attempt of a direct copy. So conventions are not challenged or developed during the pre production process - we simply copy what has already been developed/challenged.

2) Production (filming etc)
 During the production process, we used the conventions such as: lots of close ups, few long shots and the editing is quickly paced. This keeps the audience engaged and helps to create an interesting video as there are many varieties of shots and differences of mise en scene.

3) Post production (editing footage etc)

The editing of this video was not as simply as we first thought as the pace of the shots is very quick, and so to be able to have the lip syncing in time at a quick pace is not an easy job. Lip Syncing is obviously a key convention of music videos and is commonly used throughout all genres of music.

Evaluation Of Skills Learnt - Busted Lip Sync Video

In class we formed groups in which we had to produce our own Busted 'What I Go To School For' lip sync video. Before creating this video, all individuals in our group were able to set up the tripod and were also fully familiar with all controls on the camera. For our video we made one continuous shot and used a tripod in order to keep the camera in the correct position for the shot we were trying to achieve. After this, we used a firewire to upload the video from the camera onto the school's Mac's. Again, from previous experience with the school's equipment, we were already familiar with this process. We then edited this shot with suitable starting and ending times and then laid the MP3 file over the top of the video and muted all sounds from the video itself. This part of the process we did not know how to do and we did require assistance. After this, we had to compact the file into one that was compatible with Youtube and then upload them. Unfortunately, the computer at school was unable to process my video, so we were asked to take the video's home to upload ourselves.
During this process, I learned to mute all sounds from the video and how to place music over the top of the video with good accuracy and timing. This skill will hopefully prove to be very useful for my A2 coursework, as we have to produce a music video. Also, now being able to convert and compact files into more compatible files will be a very helpful thing to do during my production of the coursework.

Storyboard Of Shots For Busted Video Production

Locations, Actors, Props and Technical Kit List

Shot List For Busted Video Production

Hazard: Falls of men and equipment
Answer: Yes
Severity: Medium
Likelihood: Medium
Persons At Risk: all actors and crew (3+). All equipment.
Precautions: Minimise all risks that would cause people to fall and ensure all equipment is stable and secure whilst in use.


Hazard: Falls temporary structures e.g. Scaffolding
Answer: No
Severity: 
Likelihood:
Persons At Risk:
Precautions:


Hazard: Tripping Hazards e.g. wires for cameras/lighting or chairs
Answer: Yes
Severity: Medium
Likelihood: Medium
Persons At Risk: all actors and crew (3+). All equipment.
Precautions: Minimise all risks that would cause people to fall and ensure all equipment is stable and secure whilst in use. Also, tie back any cables or use matting to reduce the tripping hazard.


Hazard: Vehicles
Answer: No
Severity:
Likelihood:
Persons At Risk:
Precautions:


Hazard: Special Effects e.g. Flashing lights
Answer: No
Severity:
Likelihood:
Persons At Risk:
Precautions:


Hazard: Weapons
Answer: No
Severity:
Likelihood:
Persons At Risk:
Precautions:


Hazard: Burns From lighting
Answer: No
Severity:
Likelihood:
Persons At Risk:
Precautions:

Risk Assessment Of Busted Music Video Production

Hazard: Falls of men and equipment
Answer: Yes
Severity: Medium
Likelihood: Medium
Persons At Risk: all actors and crew (3+). All equipment.
Precautions: Minimise all risks that would cause people to fall and ensure all equipment is stable and secure whilst in use.


Hazard: Falls temporary structures e.g. Scaffolding
Answer: No
Severity: 
Likelihood:
Persons At Risk:
Precautions:


Hazard: Tripping Hazards e.g. wires for cameras/lighting or chairs
Answer: Yes
Severity: Medium
Likelihood: Medium
Persons At Risk: all actors and crew (3+). All equipment.
Precautions: Minimise all risks that would cause people to fall and ensure all equipment is stable and secure whilst in use. Also, tie back any cables or use matting to reduce the tripping hazard.


Hazard: Vehicles
Answer: No
Severity:
Likelihood:
Persons At Risk:
Precautions:


Hazard: Special Effects e.g. Flashing lights
Answer: No
Severity:
Likelihood:
Persons At Risk:
Precautions:


Hazard: Weapons
Answer: No
Severity:
Likelihood:
Persons At Risk:
Precautions:


Hazard: Burns From lighting
Answer: No
Severity:
Likelihood:
Persons At Risk:
Precautions: